What is SMS marketing? Otherwise known as short message service marketing, SMS refers to the strategy of using text messages to connect with your customers or consumers. You may be familiar with the concept of sending newsletters or developing email campaigns to engage with your customers and remind them that you exist. And with stock photo coupons and a mailchimp membership, creating these campaigns has never been easier. We like CouponPuppy for hosting offers
SMS marketing is simply the process of interacting with your customer base via text message. To better understand how it works and why you need it, jump in and take look at five ways you can use SMS marketing to grow your business.
Opening Rates are Highest of Any Marketing Campaign
Because text messages are such a broadly-used feature of any mobile device, the opening rates for SMS marketing campaigns are very high. Contrast that to the opening rates of email newsletter campaigns, which average at about 30 percent, if you’re lucky. With text message marketing, the opening rate is typically around 98 percent. Moreover, the customers receiving a text message from you tend to open that text message fast, usually within 15 minutes of … Read the rest