When it comes to content marketing, every brand is seeking the most significant impact. It’s worth remembering though the structure of your content can play as big of a part as what’s within it. Brands aim to write engaging content, but the first thing you must do is to get people to your site in the first place. That is why free coupons (click here to see an example) and list articles (aka. “Listicles”, as popularized by Buzzfeed) are so compelling and can lead to high engagement levels. This article aims to develop that point further and discuss some of the major benefits.
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1. They provide an easy structure to follow
When writing it’s easy to get lost in an article, and that can lead to saying too much that doesn’t add depth to the piece. The use of subheadings in list articles provides an easy structure to follow, which helps to organize content in the right place. This structure then helps to create a balanced and informative piece of writing. This increases the chance that people will actually finish reading your article, which is normally quite low according to research.
2. List articles provide a lot of options for graphics and images
When you write a list article, there are dedicated pauses within it using subheadings. Those pauses are ideal opportunities to add graphics or images. The result of this process is a much more visually appealing piece of content. It’s true that any material can have pictures within it, but the process is a lot easier with list articles. No longer do you have to wonder where the best place is to take a pause or if your readers will find it odd. The research shows that people are more likely to click on or stick with articles that have images.
3. There are many options for social media sharing
As discussed, the structure is essential for online content as well as the depth to it, but there is also the matter of how shareable the content is. A well-written list article should provide many great opportunities for social media sharing. The beauty of the graphics and different points within the material means that it can be shared in different ways multiple times. Again, without an image people are more likely to just scroll straight past your links on social media platforms like Facebook.
Hopefully, this content has proven some of the massive advantages of using list articles in your content marketing strategy. It’s true that every brand has their own unique needs, but list articles are good for everyone. Just ensure that they are well structured, visually appealing and suited to social media sharing.